Alex Valcarcel

The Evolution of Books

This animated short was produced as a marketing piece to promote a corporate learning portal. I handled the entire visual production — from storyboarding and layout to illustration, coloring, and animation.

Click to View
The Evolution of Books
Marketing Social Design

Marketing Social Design

A series of social media graphics designed to promote continuing education programs across leadership, technology, and business innovation. I handled layout, typography, image treatment, and visual storytelling—tailoring each piece to fit the tone of the topic while maintaining brand consistency.

Click to View

Global Certificate in Corporate Sustainability

This program guide introduces the Global Certificate in Corporate Sustainability, a 10-week executive course co-developed by Vanderbilt and UBC. Aimed at mid- to senior-level professionals, it presents curriculum highlights, faculty insights, and enrollment details in a clear, structured layout. I handled the full design, focusing on clarity and brand cohesion.

Click to View
Corporate Sustainability Guide
Tampa Bay Lighting

Tampa Bay Lighting

As part of the design team, I created a wide range of branded materials for the Tampa Bay Lightning — including ads, banners, brochures, logos, and promotional graphics. Designs were developed annually based on evolving team style guides.

Click to View